Lepoglava wine labels · Ines Babić

Four wine bottles in a row on white, from left: a dark green bottle of Pavlinsko bijelo, a pale Graševina, a dark red Crni fratar and a pink Rosé, each with a label split diagonally into two tones and a ball and chain motif

The brief

Design a series of labels for the wines produced at the Lepoglava Penitentiary, which grows its own vines: Pavlinsko bijelo, Graševina ice wine, Crni fratar and a Rosé, all from the 2021 vintage.

The approach

The origin of the wine is not hidden. Each label carries a ball and chain, drawn as a smooth sphere on a short chain that crosses the boundary between the two halves of the label. A soft wave splits the label into a light and a dark field, and the palette shifts with the wine: silver on black and white for the whites, a red and black ball for Crni fratar, and pink for the Rosé. The names are set in serif small capitals with “Kaznionica u Lepoglavi” in a light sans serif underneath, so the four bottles read as one family on the shelf.

The outcome

Four labels, presented on a bottle mockup and a presentation board, with the artwork prepared for print.

Presentation board with the four bottles of Pavlinsko bijelo, Graševina, Crni fratar and Rosé, and a small credit block in the bottom right corner — Presentation board, 2021/22.

Dark green bottle of Pavlinsko bijelo 2021 with a label split into a white top and black bottom by a wave, a silver ball on a chain crossing the divide and the name in serif small capitals — Pavlinsko bijelo.

Pale bottle of Graševina ice wine 2021 with a label split into a black top and white bottom, a silver ball on a chain and the name in serif small capitals — Graševina, ledeno vino (ice wine).

Dark red bottle of Crni fratar 2021 with a label split into a black top and white bottom, a ball on a chain coloured half red and half black, and the name in serif small capitals — Crni fratar.

Bottle of pink Rosé 2021 with a label split into a pink top and white bottom, a rose-tinted ball on a chain and the name in serif small capitals — Rosé.